When in Rome, do as the Romans do.

Do you want to succeed on the Asian markets?
Our professional specialist translators help you to achieve success.

You only gain potential customers in the Asian markets if you know their language, their cultural mentality and their specific needs.

We have the perspective for the cultural and linguistic factors for success.
The Greek saying “when in Rome, do as the Romans do” also applies for successful websites and sales-boosting advertising in Chinese, Japanese, Thai, Korean, Vietnamese etc.

Beware of losing your reputation! The first impression counts.

Trust in our professional specialist translations.
We speak your customers’ language. Achieve success in the market in Asia with our professional specialist translations. We speak the language, we’re there on the ground and know the cultural communication patterns that your Asian customers respond to.

Standard translations aren’t enough either for websites, newsletters and sales brochures or for product catalogues or Google Adwords campaigns.

Our exclusive sales solution for your success in the market is called TransCreation – that is: a “creative marketing translation”.

Our TransCreations for Chinese, Japanese, Thai or Korean are linguistic and marketing works of art. That’s how you make a good impression. You convince your potential customers. You strengthen your image. You increase your success in the market.

With SemioticTransfer.Asia (and our Bangkok location), we are well anchored in Asia. Our Asian network of qualified specialist translators, text editors and layout specialists help you, your company and your advertising to achieve a successful entry into Asia.

We know the cultural conventions in China, South Korea, Japan, Thailand and Vietnam and make expert use of them for your success in the Asian markets.

Test the suitability of your means of communication for Asia by means of a cross culture communication check.

Call us. And arrange a free, non-binding 15 minute consultation with Dr Arno Giovannini.

Who are SemioticTransfer AG?

SemioticTransfer AG is a Swiss company with its headquarters in Baden (Switzerland). Our Asian service, SemioticTransfer.Asia, is represented in Bangkok by Trina Management Co. Ltd. and guarantees sustainable success and real added value.

We are the only language services company in Switzerland to be certified according to the ISO 17100 and ISO 9001 quality standards for specialist translations, marketing texts, technical documentation, website localisation and the creation of multilingual advertising texts.

Customers name these eight factors which speak for SemioticTransfer AG:

  • Mother tongue specialist translators (the mother tongue principle)
  • Every translation is checked by a reviser (peer review principle)
  • Experienced translation managers check your order (two-tier peer principle)
  • Creation of translation memories (recycling principle)
  • Recognised certified translations in 40 languages.
  • Locations: Baden, Bern, Lugano, Genf, Bangkok, Mexico.
  • SemioticTransfer AG is the only translation company in Switzerland to be certified by TÜV and LinquaCert in accordance with the ISO 17100 and ISO 9001 quality standards.
  • Guaranteed Swiss quality for 20 years


Translations are a matter of confidence and discretion

Your enquiry and your documents are handled with absolute discretion. We guarantee that your data will never be passed on to third parties. All data is hosted in Switzerland in accordance with ISO 9001.

Areas of application for professional TransCreation:

  • CI/CD/logos/naming
  • Articles
  • Visual displays
  • Brochures
  • Letters
  • Claims
  • Documentation texts
  • Invitation letters
  • Company profiles
  • Flyers
  • Headlines
  • Advertisements
  • Annual reports
  • Customer magazines
  • Concepts
  • Leads
  • Mailing texts
  • Magazines
  • Newsletters
  • PR texts
  • Press releases
  • Prospectuses
  • Radio spots
  • Editorial texts
  • Slogans
  • Text revision
  • Subtitles
  • Advertising texts
  • Websites
  • Newspaper reports

Areas of application for technical specialist translation:

  • Technical manuals
  • Software manuals
  • Operating manuals
  • Product information

Formats for translations:

  • Microsoft Word
  • Microsoft Excel
  • Microsoft PowerPoint
  • Windows Help Files
  • Interleaf
  • PageMaker
  • InDesign
  • Adobe FrameMaker
  • FrontPage
  • HTML
  • Java-Quellcode        
  •  XML
  • usw.

Professional specialist translations in the following fields

    • Automation and robotics
    • Automotive engineering
    • Automotive technology
    • Construction industry
    • Construction machinery
    • Banking
    • Construction chemistry
    • Clothing / fashion
    • Biology
    • Chemical industry
    • Electrical industry
    • Electrical technology
    • Energy industry
    • Education and training
    • Finance and economics
    • Leisure and travel
    • Humanities and social sciences
    • Structural and civil engineering
    • Information technology
    • Food industry
    • Air travel
    • Marketing
    • Mechanical Engineering
    • Media and art
    • Medical and pharmaceutical
    • Furniture
    • Food
    • Natural Science
    • Politics
    • Law
    • Railway vehicles
    • Safety technology
    • Sport
    • Textiles
    • Environment
    • Entertainment
    • Transport
    • Packaging industry
    • Defence technology
    • Machine tools
    • etc

We make your business successful. Measurable. Proven. Sustainable.

Take us at our word.
We know how to deal with it.
In the true sense of the word.

Work in SemioticTransfer’s international network

  • Semioticians
  • Linguists
  • Translators
  • Copywriters
  • Concept developers
  • Graphic designers
  • Website programmers
  • Journalists
  • PR specialists
  • Pre-press and print agencies

Call us. Whether for an effective headline in Chinese or a sound marketing concept for your expansion in Asia.

You can reach us in Bangkok over the phone (+662) 714 41 77
You can reach us in Baden, Switzerland, over the phone +41 56 470 40 40

Or write to us at contact@semiotictransfer.asia and you will receive our answer promptly.

Get your completely non-binding personal quote now.

If you have any questions, please don’t hesitate. We’re happy to help.

Vielen Dank
Thank you very much
Partners, memberships and awards

Swissthai_Semiotictransfer SwissThai
SemioticTransfer AG is a member of the Swiss-Thai Chamber of Commerce.
zertifiziert TÜV SÜD certificate and LinquaCert certificate
SemioticTransfer AG is the first language services company in Switzerland to be certified by the TÜV SÜD in accordance with the ISO 17100 and ISO 9001 European quality standards.
EUATC_NEtwork_Logo1 LinQua & EUATC
SemioticTransfer AG is a member of LinQua, the Swiss association for quality language services. LinQua is a member of the European EUATC umbrella association, the European Union of Associations of Translation companies.
across_Certified_partner_Semiotictransfer Across Service Provider
As an Across Service Provider, we focus on working with Across, offer services for the introduction of Across and for data migration.


Head Office:
SemioticTransfer AG

Bruggerstrasse 37
CH-5400 Baden
Telefon: + 41 56 470 40 40
Fax: + 41 56 470 40 44
Asia Office:
SemioticTransfer AG

c/o Trina Management
(Thailand) Co., Ltd.
Gusto Grand Ramkamhaeng
Ratpathana Road,
Sapansoong, Sapansoong
10240 Bangkok
Telefon: (+66) 2 136 333
Fax: (+66) 2 136 7335
Latin America Office:
SemioticTransfer AG
Ejercito Nacional 216, 12th Floor,
Veronica Anzures
11590 Mexico City – Distrito Federal
Telefon: + 52 (55) 1555 5628