If you’re running a successful modern business, you no doubt already understand and appreciate the power of social media. Likewise, you’ve no doubt also become aware of the incredible opportunities presented by globalisation, where something as simple as a Japanese website translation can open your brand up to massive overseas markets.
Right now, more businesses than ever before are looking into a variety of Asian website translation services to help expand their operations overseas. From the site itself to marketing materials and so on, anything that can be used to draw in overseas markets can and should be translated. But at the same time, one key element that’s often overlooked is that of social media.
Used intelligently, there’s nothing in the world like social media to develop strong and lucrative bonds with a target audience. But what’s routinely forgotten is that this is just as true the world over as it is at home. So when making the effort to translate your website for Asian audiences – why not take things an important step further with social media translations?
It’s s relatively simple principle – any and all Tweets, Facebook posts and so on that are made for business purposes are translated and posted on the relevant international brand profile. Or more importantly, they are edited and localised in a manner that’s guaranteed to appeal to the target audience with the same power and influence as the home market. Social media has commercial impact and influence that goes far over and above that of any standard website – why not tap into this power for your own business?
From blogging to guest posting to social media and more, establishing your brand overseas means exactly that. It means taking your brand as it exists at home and presenting everything about it in a manner that appeals to the audience you’re looking to win over.
Asian website translations represent a great place to start, but nonetheless represent only one piece of a much larger, far more lucrative puzzle.